Altitude Organic Medicine started with a dream, three men, and a craigslist ad. The story began with Luther Bonow, a Texan native who moved to Colorado with big dreams of green things. Already occupying the first storefront on West Colorado Ave and franchised name Altitude Organic Medicine, he found himself short on a product that would respectfully cater to the most important part of the name; “Organic Medicine.” With limited options, Luther did what anyone in the 21st century would do, post a wanted ad on Craigslist for quality growers.